2 Responses to “What are the most important instruments for Online Marketing?”

1. The Business Viking on December 18th, 2008 10:07 am

   When you’re on the Marketing Offensive I would go with:

   Heavy SEO. And everything that encompasses like link building, proper web copy, meta tags, etc..

   Affiliate-based marketing. It’s cheap, it’s legitimate, and it works. Plain and simple.

   Pay-per-Click. Especially if the tour has high-ticket prices it can be well worth it to pay .80, $1 or $2 per click. If you couldn’t afford this then I would place Link Building in its own category here because it’s that vital.

   BUT

   Then you need defense which basically means tracking tools.
   There are so many out there but you need to be able to track where people are coming from, what they’re clicking on, what content successfully leads to conversion etc. Google has a lot of free products.

   Good Luck.

2. emmasnw on December 20th, 2008 8:22 am

   You need to learn about Search Engine Optimization. There are a number of factors that influence search engine ranking. These articles will get you started:

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   How to Influence Search Engine Ranking -

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   Free Web Marketing Tips -